Building Your Artistic Identity Online

Your website is often the first thing a gallery, collaborator, or collector sees. Before they meet you, before they read anything you write. How your work looks online shapes whether people stay or move on.

This session brings together the technical and the artistic. Vlad covers how websites actually work, in plain language, no jargon. Tanya covers how to photograph your work, build a portfolio that holds together, and write about yourself honestly.

Whether you are starting from scratch or have a site that feels stuck, this is two hours spent on what actually matters.

Part 1: Creating the Website

With Vlad T., Creative Technologist

No assumptions about your technical background. Topics include:

• How to create a website
• How to choose and register a domain name
• Website platforms and hosting
• How to structure your website
• What pages every artist website should include
• How to avoid common technical mistakes

Part 2: Professional Artistic Presentation

With Tanya Besedina, Sculptor and Ceramic Artist. besedina.com

How to Photograph Artwork for Your Website

Good photography changes everything. We will cover:

• Lighting and backgrounds
• Image consistency and detail shots
• Colour accuracy
• Getting better results with what you already have

How to Curate Your Portfolio

A portfolio is not just a collection of everything you have created. We will discuss:

• How to select strong works
• How to create consistency across your pages
• How to organize projects and series
• How to make your website feel clear and professional

Artist Statement

Most artists find it hard to write about their own work. This section looks at what a statement actually needs to do, and how to say what you mean without making it sound like something you copied from a grant application.

• What to include and what to leave out
• How to talk about themes, process, and motivation in plain language
• How to write something that sounds like you

Artist Bio

A bio is not a CV. We will look at how to write one that is short, readable, and actually says something about who you are.

Who This Is For

Artists and makers at any stage: painters, sculptors, ceramicists, photographers, designers, anyone who creates things and wants people to find them online. No technical background needed.

Format

2 hours live on Zoom. Practical throughout, with time for questions at the end. Free to attend.